TASEK GELUGOR, July 20 (Bernama) — The Penang Regional Development Authority (PERDA) remains committed to engaging directly with rural communities through its ongoing PERDA Santuni Komuniti MADANI #PERDADiHati outreach initiative.
PERDA chairman Datuk Dr Shaik Hussein Mydin said the programme, which began in 2023, has so far held 11 editions across Penang and continues this year in five areas under its jurisdiction, targeting the participation of 10,000 people.
“This is our third year, and Pokok Machang in the Tasek Gelugor parliamentary constituency was chosen as the first location this year.
“We will continue in four more areas, including on the island, until October,” he told reporters after officiating the programme at the Pokok Machang public field earlier today. Also present was PERDA general manager Datuk Mohd Asri Baharum.
He explained that the programme is part of PERDA’s strategic efforts to uplift and support rural communities to ensure they have access to the latest information and benefit from various government initiatives and services on par with urban communities.
He added that the active participation of various agencies and departments ensures the delivery of services in a more comprehensive, inclusive, and people-centric manner, aligned with the MADANI aspiration of social justice and shared prosperity.
Meanwhile, Mohd Asri said the programme enables PERDA to gather feedback from rural communities, which will be used to refine and improve its strategic planning.
PERDA also conducts engagement sessions with its entrepreneurs and stall operators to provide information and guidance on the management of PERDA-owned rented premises.
Earlier, the event featured a wide range of community-focused activities, such as motivational and parenting talks, Agro MADANI sales in collaboration with the Federal Agricultural Marketing Authority (FAMA), as well as the distribution of economic empowerment aid and Rahmah food baskets.
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