Maxis Celebrates Meaningful Connections During Gawai And Kaamatan In Sarawak, Sabah

KUALA LUMPUR, June 5 (Bernama) -- Maxis, Malaysia’s leading telecommunications service provider, embraced the spirit of unity and connection through its corporate social responsibility (CSR) initiatives in Sabah and Sarawak during the recent Gawai and Kaamatan festivals.

Loh Keh Jiat, Chief Consumer Business Officer of Maxis, in a statement today, said that these initiatives exemplify their commitment to engaging the communities and building connections with lasting value.

“At Maxis, connection goes beyond technology. It's about the relationships we nurture and the important moments we share.

“This Kaamatan and Gawai, Maxis proudly celebrates the shared heritage and the deep bonds that truly unite Malaysians,” Loh said.

The statement stated that in conjunction with Gawai in Sarawak, Maxis partnered with the Sibu Autistic Association (SAA) for a meaningful CSR event themed “Gayu Guru Gerai Nyamai Saa bersama Raikan Gawai 2025”, whilst in Sabah, Maxis joined in the festivities by continuing to be a main sponsor for the highly anticipated annual Kaamatan Harvest Festival at the Kadazandusun Cultural Association (KDCA).  

It said Maxis also initiated a convoy that journeyed from Benoni Town, Papar, through the iconic Monsopiad Heritage Village, to KDCA, and released two heartwarming brand films - one depicted a couple navigating challenges to celebrate their first Gawai together, while the other beautifully illustrated a young Dusun girl discovering her confidence through connection during Kaamatan.

-- BERNAMA