Taiwan Excellence Spreads Warmth At ‘Give Me Five!’ Campaign

KUALA LUMPUR, June 3 (Bernama) -- Taiwan Excellence brought a wave of kindness and sustainability to Malaysia with the official debut of its global “Give Me Five! A Better Life” campaign, featuring its beloved mascot, FuBear, at the popular Jom Heboh Carnival, held at KL Base, Sungai Besi from May 30 to June 1.

Taiwan Excellence said the Give Me Five campaign invites people from around the world to interact with FuBear both online and offline through the simple act of giving a high five to promoting love, care, and positive energy across borders.

“Conceived on the values of sustainability and charity, the campaign reflects Taiwan Excellence’s strong commitment to societal and environmental issues and will make its way through 11 regions - Taiwan, the United States, the United Kingdom, Germany, Japan, Indonesia, Vietnam, Thailand, India, the Philippines, and Malaysia.

“The FuBear is more than just a cute mascot as it embodies the spirit of care, inclusivity, and innovation. FuBear journeys around the globe with a heart brimming with love to invite people from all walks of life to join hands or rather paws to pass on warmth and positivity,” it said in a statement today.

Taiwan Excellence said the campaign adapted to suit each country's local needs in supporting causes such as environmental protection, public health and community care, all in the spirit of building a better life together.

At this year’s Jom Heboh Carnival, Taiwan Excellence expanded beyond physical borders by creating both online and on-site interactive experiences for visitors.

Participants can high-five FuBear on the official Give Me Five campaign website and share their interaction on social media to redeem a halal-certified Taiwanese drink the popular Lao Tao Ke ‘Winter Melon Tea’, while for on-site interaction,  FuBear will also appear in person for scheduled high-five sessions with visitors.

The statement  added that participants who donated RM5 to REACH Segamat, a centre for children with autism will receive a special limited-edition eco storage bag themed after Malaysia’s iconic Nasi Lemak. 

The eco bag,  handcrafted by members of the Malaysian Creative Sewing Arts Association (PSJKM) using recycled fabric made by underprivileged families, highlights both Malaysia’s traditional craftsmanship and a shared commitment to sustainability and social impact.

The campaign will continue to build momentum at the upcoming Taiwan Expo in Malaysia, set to take place from June 23 to 25 at the Kuala Lumpur Convention Centre (KLCC), when FuBear will attempt to set a new record for ‘Most High Fives in One Minute’ in hopes of entering the Malaysia Book of Records.

For more information and to join the campaign, visit https://giveme5taiwanexcellence.com or follow Taiwan Excellence Malaysia on Facebook and Instagram.

-- BERNAMA