Proton Introduces 'Servis Ihsan MADANI' Campaign For Proton 'Pies' Model Owners

KUALA LUMPUR, Sept 11 (Bernama) -- Proton has introduced the 'Servis Ihsan MADANI' Service Campaign, a nationwide initiative aimed at easing the cost of vehicle ownership while encouraging safer driving habits among Malaysians.

Through this campaign, owners of Proton PIES models, namely Persona, Iriz, Exora and Saga, can enjoy basic service packages at fixed promotional prices of RM145 for the Semi-Synthetic Package and RM198 for the Fully Synthetic Package, offering discounts of up to 30 per cent from standard rates.

Proton Holdings Berhad, in a statement said customers will also receive a free 40-point safety inspection at all authorised Proton service centres, covering essential components such as brakes, batteries, wipers and other critical checks designed to enhance vehicle reliability and driver confidence.

“The 'Servis Ihsan MADANI' Service Campaign is available at all authorised Proton service centres nationwide from Sept 11 to Nov 11, 2025.

“The campaign is held in collaboration with the Ministry of Domestic Trade and Cost of Living under the Malaysia MADANI programme and reflects Proton’s ongoing commitment to deliver meaningful value and care to its customers,” the statement read.

Speaking about the campaign, Proton’s Covering Deputy Chief Executive Officer Ainol Azmil Abu Bakar said the campaign is part of Proton's broader commitment to making vehicle ownership more accessible and worry-free for Malaysians.

“By aligning our after-sales initiatives with the aspirations of the Malaysia MADANI programme, we are not only improving affordability but also promoting safety and responsibility on the road. 

“This campaign underscores Proton’s dedication to serving the needs of our customers while supporting the nation’s mobility goals,” he said.

Meanwhile, Proton Edar After Sales Director Wan Hazran Wan Mustafa added that customers can enjoy a very affordable service package, even compared to independent workshops.

“Moreover, we will carry out a free 40-point safety inspection for customers' peace of mind. Proton is always committed to delivering the utmost customer satisfaction,” he said.

For more information or to book a service appointment, customers can visit www.proton.com or contact the nearest Proton service outlet.

-- BERNAMA