Toshiba Marks 95 Years Of Innovation And Craftsmanship With ‘Art Of Living’ Showcase

KUALA LUMPUR, Oct 13 (Bernama) -- Toshiba recently celebrated its 95th anniversary with a three-day immersive showcase at Pavilion Bukit Jalil, highlighting the brand’s enduring legacy of innovation, craftsmanship and design excellence.

The showcase, themed “Art of Living”, ran from last Friday until yesterday and invited visitors to explore how Japanese artistry and modern living converge through Toshiba’s range of home appliances, within a space where nature, creativity and contemporary design harmonised seamlessly.

Toshiba Sales and Services Sdn Bhd managing director Steven Yang said the anniversary showcase was both a tribute to the company’s rich heritage and a gesture of appreciation to customers who have supported the brand over the years.

“We want people to leave inspired, seeing that smart living isn’t just about efficiency, it’s about enjoying a home that is elegant, functional and thoughtfully crafted.

“From the JAPANDi Series to our TAKUMI Spirit-inspired products, every showcase highlights how innovation can seamlessly integrate into modern urban lifestyles, helping consumers live smarter, better and more beautifully,” he said in a statement today.

According to the statement, Toshiba’s 95-year journey has been defined by craftsmanship, innovation and trust -- from its first refrigerator and washing machine to today’s cutting-edge technologies.

Guided by the philosophy “Details Matter”, Toshiba continues to shape homes worldwide with products inspired by precision, heritage and artistry.

During the showcase, visitors explored Toshiba’s full product range, including refrigerators, dishwashers, rice cookers, microwave ovens, water purifiers and washing machines, while taking part in interactive activities such as AI-personalised wellness tea sessions, creative bento-making workshops and flower arrangement demonstrations.

The event also featured a stamp-collection challenge at each activity station, where participants stood a chance to win exclusive prizes, including a grand prize worth RM30,000 through a mobile game contest.

In conjunction with its milestone anniversary, Toshiba is offering a one-year one-to-one Exchange Guarantee for selected JAPANDi Series and specific products, providing customers with added peace of mind.

“With a steadfast commitment to quality, the company continues to push the boundaries of what’s possible, delivering products that combine exceptional performance with aesthetic appeal and relevance to today’s consumer needs,” Yang said.

He added that Toshiba would continue to expand and pioneer new product concepts, with the JAPANDi Series serving as a key strategy that blends Japanese and Scandinavian aesthetics with modern functionality, reflecting the brand’s vision for its next phase of growth.

For more information, visit www.toshiba-lifestyle.com/my.

-- BERNAMA