KPDN Launches KBBM 2025 To Boost Sales Of Local MSME Products

ISKANDAR PUTERI, June 27 (Bernama) -- The Ministry of Domestic Trade and Cost of Living (KPDN) today launched the 2025 Buy Malaysian Goods Campaign (KBBM), themed ‘Jom Beli Lokal’ (Let’s Buy Local), to boost local product sales and reduce reliance on imports.

Its Minister Datuk Armizan Mohd Ali said the campaign focuses on efforts to boost sales value and penetration of local products, strengthen domestic economic growth and assist local entrepreneurs and micro, small and medium enterprises (MSMEs).

“This campaign directly supports income generation for local entrepreneurs while also contributing to the nation’s economic growth,” he said.

“At the same time, this initiative creates a platform to showcase the quality of local products as a preferred choice, thereby reducing reliance on imported goods,” he said during the KPDN 2025 Roadshow and the launch of KBBM at the Puteri Harbour Convention Centre here today.

He said the implementation of KBBM is not solely driven by KPDN, but also involves various ministries and government agencies through a ‘whole-of-nation’ approach

“We also call for the participation of the private sector and non-governmental organisations (NGOs) to strengthen the movement to prioritise quality and competitive local products,” he said.

Armizan added that the campaign will be carried out physically through promotions at business premises and expanded to e-commerce platforms in collaboration with major platform operators.

“This e-commerce approach is important, as it has vast potential to showcase local products to a wider market,” he said.

He said the KPDN also recorded a sales value of more than RM347 million through KBBM throughout 2023 and 2024, involving almost 700,000 stock keeping units (SKUs) through three major e-commerce platforms, namely TikTok, Shopee and Lazada.

Also present were Deputy Domestic Trade and Cost of Living Minister Datuk Dr Fuziah Salleh, Johor Menteri Besar Datuk Onn Hafiz Ghazi, and state Investment, Trade, Consumer Affairs and Human Resources Committee chairman Lee Ting Han.

Johor was selected as the location for the three-day KPDN 2025 Southern Zone Roadshow, from today until June 29, following the encouraging response in 2024, which saw 761,659 attendees.

The tour series will continue across five other zones - the Northern Zone (Kedah); Eastern Zone (Pahang); Central Zone (Selangor); Sabah Zone, and Sarawak Zone - featuring various consumer advocacy programmes, local product promotions, and exhibitions by government agencies.

-- BERNAMA