Agro MADANI Sales Tour In Penang Boosts Market Reach For Local Agropreneurs

KUALA LUMPUR, June 25 (Bernama) -- For many small-scale agropreneurs in Penang, the Agro MADANI Sales Programme (JAM) Penang Tour Edition is more than just a marketplace, it's a launchpad for growth, helping them build sustainable incomes and expand into markets beyond state borders.

Now in its third edition, this time held in the capital as part of the Selangor leg of the tour, the programme continues to serve as a strategic platform to strengthen the marketing network and outreach of Penang’s agricultural entrepreneurs, said State Executive Councillor for Trade and Entrepreneurship and Rural Development Datuk Rashidi Zinol.

He said the programme, organised by the Federal Agricultural Marketing Authority (FAMA) in collaboration with the Penang government, is not merely a sales event but a high-impact initiative aimed at generating long-term income for agropreneurs.

“Previously, the programme was held in Melaka and Kelantan, both of which received encouraging responses. The current edition has not only sustained that momentum but also opened new avenues for Penang products to penetrate interstate markets,” he said.

“InsyaAllah, we will bring the tour to other strategic locations. We are currently identifying areas with strong market potential and opportunities to help our entrepreneurs broaden their reach,” he added.

Rashidi was speaking after officiating the Penang showcase of the JAM Tour at FAMA headquarters here today. Also present were FAMA chairman Aminuddin Zulkipli and director-general Abdul Rashid Bahri.

Commenting further, Rashidi said the state government remains committed to supporting such initiatives to ensure lasting impact on local agropreneurs and producers nationwide.

Among the products featured at this edition of the JAM Tour were Penang durians, a signature offering of the state, which drew strong demand, including advance orders ahead of the event.

In addition to durians, Penang entrepreneurs also offered a wide range of fresh and dried food products, including vegetables, fruits, chicken, fish, meat and essential goods such as cooking oil, flour and rice.

A total of 46 sales lots were made available, involving 31 Penang-based entrepreneurs, with sales expected to reach RM75,000.

“Given the enthusiastic response so far, we expect over 2,000 visitors for this edition of JAM and we may even exceed that,” Rashidi said.

He added that the Kelantan leg of the tour recorded RM230,000 in sales, serving as strong motivation for entrepreneurs to improve their performance in future editions.

The JAM programme offers daily essentials at affordable prices, enabling consumers to buy directly from agri-food producers with savings of up to 30 per cent.

At the same time, FAMA aims to implement 3,500 JAM programmes nationwide this year, as part of broader efforts to ensure food security and strengthen the agriculture economy.

FAMA chairman Aminuddin Zulkipli said the agency is currently developing a new marketing strategy, including the formation of a dedicated task force to coordinate product distribution outside local areas, aimed at reducing delivery costs and improving logistics efficiency.

-- BERNAMA