Guardian Launches MYguardian Rewards To Revolutionise Everyday Shopping

KUALA LUMPUR, June 1 (Bernama) --  Guardian Malaysia has officially launched its MYguardian Rewards programme, a fully digital, gamified loyalty platform designed to reward Malaysians for every purchase and elevate their shopping experience like never before.

Managing Director of Guardian Malaysia and Brunei, Priscilla Wu said the MYguardian Rewards platform is not a typical loyalty initiative but an intuitive digital ecosystem built specifically for its customers.

"It is designed for YOU, the customers of Guardian and it offers immediate, personalised rewards and exclusive experiences with every scan and best of all, it's FREE," she said in a statement. 

Priscilla said since its soft launch in March 2025, the programme has had a roaring start, attracting 3 million members and becoming one of Malaysia’s most popular loyalty programmes, with over RM5 million in cash value already distributed through points.

“This is more than just a loyalty programme, it’s our way of thanking Malaysians for their continued trust and support,” Priscilla added. 

Priscilla emphasised that with Guardian, customers aren’t just shopping, but they’re investing in their health, well-being and now, rewards, and the company intends to make the MYguardian Rewards programme the #1 Rewards programme in the country

She said to celebrate the official launch, Guardian hosted a special MYguardian Rewards Fiesta at TRX, featuring a soaring hot air balloon experience, interactive booths, and an electrifying concert headlined by legendary hip hop group KRU, making it a night to remember for fans and members alike.

 “MYguardian Rewards reflects our vision to build a healthier, more empowered community, while making every shopping experience feel like a celebration. We want our customers to ‘Own Your Beautiful.  Take charge of your well-being, your rewards, and your future," she said.

Accessible through the guardianMY mobile app, the programme allows members to earn instant points and enjoy immediate rebates with every purchase, both online and in-store.

Additional benefits include automatic contest entries, daily exclusive offers, and special birthday treats during their birthday month.

“Students aged 21 and above can enjoy an extra 10% discount every Tuesday under the ‘Student Pass Tuesdays’ initiative by simply presenting a valid student ID,” the statement noted.

Furthermore, new members who sign up will receive 10x the points on their first purchase, along with a complimentary RM250 Guardian voucher.

-- BERNAMA