#JomLokal MSMEs, Mall Brands Achieve Over 130 Pct Sales Growth On Tiktok Shop

KUALA LUMPUR, April 10 (Bernama) -- During the recent Ramadan and Hari Raya Aidilfitri period, sales of both Malaysian-made products by #JomLokal micro, small and medium enterprises (MSMEs) and authenticity-guaranteed Mall brands on TikTok Shop recorded over 130 per cent year-on-year growth.

According to the e-commerce platform, the strong and inclusive growth momentum is underpinned by the RM20 million support provided through TikTok Shop’s #JomLokal Booster Stimulus Package, alongside continuous investment by TikTok Shop to ensure a safe shopping experience.

TikTok Shop Malaysia's senior director of strategic partnerships , Nur Azre Abdul Aziz, said the sales uplift for premium brands on the platform reflects growing consumer confidence and trust.

“Safety is our top priority and TikTok Shop has invested nearly US$1 billion (US$1 = RM3.97) globally in tools, technologies, and people to protect our community of shoppers, sellers, and affiliate creators,” she said during the TikTok Shop Raikan Raya award ceremony.

According to TikTok Shop, it rejected more than 70 million product listing attempts globally between January and June 2025, representing a proactive removal rate of more than 99.5 per cent for products that violated its robust end-to-end policies.

The platform also declined 1.4 million seller account registration applications globally that did not meet its rigorous standards.

TikTok Shop has also strengthened its safety efforts through the #ShopSafe scam prevention initiative to educate Malaysians on best practices when shopping online.

“Concurrently, homegrown MSMEs are not falling behind and have consistently shown competitive resilience, as they are able to be discovered and build communities through TikTok Shop. We are committed to continuously spotlighting Malaysian-made products and empowering local entrepreneurs through #JomLokal to drive inclusive economic growth and digital participation for local MSMEs,” she said.

Since its launch in September 2025, TikTok Shop's #JomLokal Booster Stimulus Package has funded commission fee waivers for more than 5,000 MSMEs.

The #JomLokal Booster support also comprised 14 workshops that upskilled new sellers and facilitated matchmaking sessions that resulted in over 1,000 affiliate creators promoting Malaysian-made #JomLokal products.

Communications Minister Datuk Fahmi Fadzil, alongside Deputy Communications Minister Teo Nie Ching, recently officiated the award ceremony at the TikTok Shop Raikan Raya event, which recognised top local sellers and affiliate creators on TikTok Shop during the recent Ramadan and Raya period.

Aspiring entrepreneurs, local MSMEs, and homegrown brands can register at TikTok Shop Seller Centre and explore step-by-step tutorials at TikTok Shop Academy.

For more information on TikTok Shop's #JomLokal, please visit https://vt.tiktok.com/ZS98HYbm4S1EQ-yyI3n/

-- BERNAMA