BERLIN, March 17 (Bernama-dpa) -- Internet video platform YouTube and football's world governing body FIFA announced a strategic partnership on Tuesday for the men's World Cup in the United States, Canada and Mexico, reported German Press Agency (dpa).
YouTube becomes an official "preferred platform" for June and July's tournament and traditional broadcast partners will be able to stream the first 10 minutes of games and some complete matches on YouTube.
FIFA secretary general Mattias Grafström said in a YouTube blog post: "This collaboration with YouTube reinforces our ambition to maximise the tournament’s impact across the ever-evolving media landscape, offering fans everywhere easy access to an immersive view of the biggest single-sport event in history."
FIFA is also further unlocking content from its digital archive on FIFA’s official YouTube channel, including full length historical matches.
-- BERNAMA-dpa
BERNAMA provides up-to-date authentic and comprehensive news and information which are disseminated via BERNAMA Wires; www.bernama.com; BERNAMA TV on Astro 502, unifi TV 631 and MYTV 121 channels and BERNAMA Radio on FM93.9 (Klang Valley), FM107.5 (Johor Bahru), FM107.9 (Kota Kinabalu) and FM100.9 (Kuching) frequencies.
Follow us on social media :
Facebook : @bernamaofficial, @bernamatv, @bernamaradio
Twitter : @bernama.com, @BernamaTV, @bernamaradio
Instagram : @bernamaofficial, @bernamatvofficial, @bernamaradioofficial
TikTok : @bernamaofficial
