Fujian To Host 2026 Cultural, Tourism Conference In Zhangzhou

KUALA LUMPUR, April 13 (Bernama) -- The 2026 Fujian Provincial Conference on the Development of Cultural and Tourism Economy will be held from April 17 to 18 in Zhangzhou, in southeast China’s Fujian province.

Themed "Building a World-renowned Tourist Destination and Fostering Cultural and Tourism as a Pillar Industry", the event aims to drive the comprehensive upgrading of Fujian's cultural and tourism industry, in line with the goal of revitalising the city and boosting the regional economy.

Zhangzhou, located in southern Fujian, is home to the Nanjing Tulou, a UNESCO World Heritage site, and features scenic landscapes where mountains meet the sea, attracting both domestic and international tourists.

Seizing the conference as an opportunity, the city will focus on five major cultural and tourism themes, namely Maritime Culture, Ecological Civilization, Tulou Heritage, Ancient City Charm, and Minnan Architecture.

According to a statement, Zhangzhou will showcase the unique charm of Minnan culture to global audiences through various initiatives, supporting Fujian’s ambition to become a world-renowned tourist destination with rich cultural depth.

These initiatives include launching posters featuring Hokkien (Minnan dialect) translations, organising familiarisation tours for travel agencies from key source markets, and staging Minnan cultural comedy performances.

According to available data, Fujian’s cultural tourism market recorded strong growth in 2025, welcoming 5.5525 million inbound tourist visits, a 51.2 per cent increase year-on-year. The province has designated 2026 as the Year of Cultural and Tourism Consumption under the theme "Refreshing Fujian · Minnan Lifestyle".

Against this backdrop, the conference will introduce about 100 featured cultural and tourism scenarios under the "Minnan Lifestyle" initiative and launch an electronic guide map. Covering sectors such as ecology, culture, and technology, these initiatives aim to promote a shift towards a more diversified, all-day consumption model.

-- BERNAMA