Shanghai Rolls Out "Spring Festival Gift Packs" To Boost Festive Tourism

KUALA LUMPUR, Jan 30 (Bernama) -- Shanghai is rolling out a series of "Spring Festival Gift Packs" to make it easier and more enjoyable for residents and visitors to experience the city during the holiday period as the Year of the Horse approaches.

Led by the Shanghai Municipal Administration of Culture and Tourism, the initiative features discounted tickets, themed activities, and cultural offerings across 60 popular city attractions.

According to a statement, the gift packs form part of Shanghai’s broader push to boost festive tourism and encourage people to celebrate the Chinese Lunar New Year in the city, offering a wide range of affordable options tailored to different visitor groups.

The gift packs offer ticket discounts of up to 50 per cent at participating scenic spots, together with special Chinese zodiac-themed promotions and combo passes, making sightseeing more affordable for families, tourists and local residents.

The discounts are complemented by a lineup of supporting events, including intangible cultural heritage performances, interactive pet-themed activities, traditional market fairs and bazaars featuring China-chic trends.

In addition, travel agencies and hotels have curated itineraries with a "Spring Festival vibe" and "Spring Celebration" activities covering family-friendly, cultural and rural leisure experiences, providing multiple options for holiday outings.

The initiative also aligns with the ongoing “Discover Shanghai” Tourism Guide Super Competition, which has generated practical and innovative tour recommendations that are now being developed into tourism products.

Industry observers said Shanghai continues to strengthen its appeal as a winter destination by combining affordability with cultural depth, with the gift packs helping to make travel more economical while immersing visitors in local customs during one of China’s most important traditional holidays.

The offers will be available throughout the Chinese Lunar New Year holiday period, with detailed information accessible through official tourism platforms such as "Hu Xiaoyou" and Trip.com.

-- BERNAMA