Selangor Targets 100,000 Entrepreneurs Joining Plats By End Of Year

SHAH ALAM, July 15 (Bernama) -- The Selangor government aims to get 100,000 entrepreneurs to participate in the Platform Selangor (PLATS) programme by the end of this year, by focusing on expanding participation to traders of wet and dry goods in public markets.

Menteri Besar Datuk Seri Amirudin Shari said this is aimed at attracting more entrepreneurs to be involved in the digital ecosystem through the programme under the supervision of the Menteri Besar Selangor Incorporated (MBI).

He added that, so far, about 88,000 micro, small and medium enterprises (MSMEs) had registered with PLATS, thus exceeding its stipulated target of 50,000 participants this year.

"We will try to add more benefits, privileges to attract new entrepreneurs to join PLATS, in addition to empowering those who have already joined the initiative, including through digital transformation that has been implemented for the traders involved.

"In Selangor, we still have many traders, hawkers, stalls that we can approach. One example is the method we implemented at the Section 6 Market and, if this project is successful, we can expand it to many more markets which come under other local authorities,” he said.

He told reporters this after officiating the 2024/2025 PLATS Strategic Partner Synergy and Appreciation Programme here today.

Amirudin said PLATS, which is currently in the consolidation phase, needs to expand the involvement of all fields of entrepreneurship or traders compared to just focusing on eateries, restaurants, hawkers and night markets previously.

To further enhance the platform, he said they have forged a strategic collaboration with six new synergy partners - Perbadanan Nasional Berhad (Pernas), MYNIC Berhad, Selangor Technical Skill Development Centre (STDC), SIRIM Berhad, Media Selangor Sdn Bhd and Red Giant Creative House Sdn Bhd.

PLATS was introduced during Ramadan 2022, when the country implemented the Movement Control Order (MCO), to assist hawkers, micro traders and entrepreneurs adapt to the digital economic environment, in addition to overcoming economic challenges due to the COVID-19 pandemic.

-- BERNAMA