Borneo.TV To Elevate Sabah’s Creative Talent, Culture On Global Stage

KOTA KINABALU, July 7 (Bernama) -- Borneo.TV has emerged as a vital platform for Sabahans to showcase their creative talents and promote the state's identity, voices, and culture to a global audience.

Sabah Maju Jaya Secretariat chief coordinating officer Datuk (Datu) Rosmadi Sulai, said this golden opportunity should be embraced by Sabahans in the creative sector.

“It supports the state government’s vision of nurturing skilled local talent in digital broadcasting and streaming,” he said in a statement today.

He added that the platform also benefits local production companies, allowing them to serve as content providers for broader markets.

Borneo.TV was officially launched on July 1 by Chief Minister Datuk Seri Hajiji Noor, under the slogan “Sabah in the Eyes of the World.”

At the launch, a memorandum of understanding (MoU) was signed between the Sabah Maju Jaya Secretariat and IB Media Consultant Work Sdn Bhd, the operator of Borneo.TV, marking the beginning of a strategic collaboration.

Rosmadi encouraged Sabahans, particularly influencers, industry players, and artistes to participate in this new streaming platform that highlights the state's diverse culture and talent internationally.

He also assured that the state government remains open to engaging with local creatives to address concerns and strengthen the industry.

“Claims that local talents are being sidelined should not arise, as the government is always willing to listen and work with all stakeholders,” he said.

Borneo.TV is positioned to become a leading channel for authentic content, original documentaries, cultural arts, and the natural beauty of Sabah - delivered through a modern, flexible, and globally accessible digital platform.

-- BERNAMA