GEORGE TOWN, May 31 (Bernama) -- Veteran anti-smoking advocate and education officer of the Consumers Association of Penang (CAP) N. V. Subbarow, was today honoured with the Tobacco Control Icon Award for nearly three decades of public education on the dangers of smoking and substance abuse.
The award was presented by Health Minister Datuk Seri Dr Dzulkefly Ahmad during the 2025 National Tobacco Control Conference (NTCC) and the national-level World No Tobacco Day celebration in Cyberjaya.
Speaking to Bernama, Subbarow described the recognition as both an honour and renewed motivation to continue raising awareness, especially among youth, on the harms of tobacco, vaping, shisha and drugs such as cannabis.
“I’ve championed this cause for almost 30 years, reaching over 25,000 primary and secondary students across the country,” he said.
His outreach efforts have included lectures, interactive sessions and direct discussions with students on the harmful substances in tobacco products and their impact on health.
Subbarow said one of the most meaningful outcomes of his work has been seeing young people choose to quit.
“Some students have come back to tell me they stopped smoking after attending my sessions and that, to me, is a proud achievement,” he said.
He said he was deeply grateful for the recognition, which further strengthens his commitment to serving the community and promoting a healthy, tobacco-free lifestyle among young Malaysians.
Meanwhile, CAP president Mohideen Abdul Kader in a statement marking World No Tobacco Day, urged the government to impose a full ban on smoking and vaping products, citing serious public health risks and the potential for increased drug dependence.
“These products pose a serious threat and are far too accessible, especially online. With just one click, users can falsely declare they are over 18,” he said.
Mohideen called for urgent action to prevent more people from becoming long-term nicotine addicts or progressing to other forms of substance abuse.
-- BERNAMA
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