Guardian Donates Over 40 Million Baths To Underprivileged Children In Five Countries

KUALA LUMPUR, May 26 (Bernama) -- Health, beauty and pharmacy retail chain guardian has donated over 40 million baths to underprivileged children in five countries, including Malaysia, over the past two years.

guardian Malaysia marketing director Anna Ng said the regional initiative reflects the company’s commitment to making personal hygiene a basic right for every child, regardless of their background.

She said the programme was launched in response to concerns about hygiene levels among children following the COVID-19 pandemic, as rising living costs have led many families to cut back on personal care essentials.

“Our mission is simple but powerful – to ensure every child has access to a clean bath. This not only builds self-confidence but also supports their mental well-being and school participation,” she said in a statement today.

While the 40 million baths were a collective achievement across guardian’s five regional markets, Anna noted that Malaysia continues to play a leading role through impactful local efforts, particularly the “Together, Caring for Children’s Hygiene and Health” campaign.

The campaign includes interactive hygiene workshops in schools to equip students with knowledge and tools to care for themselves.

It is also supported by guardian customers, with 15 sen from every purchase of a one-litre Guardian bath care product donated to the campaign, turning daily purchases into meaningful contributions.

“guardian has been part of the Malaysian community for 57 years. Our brand promise, #MYWellbeingMatters, reflects our long-standing commitment to supporting the well-being of Malaysians,” she added.

As part of its ongoing community outreach, guardian Malaysia also provides emergency aid during crises.

Previous efforts include distributing 80 personal care kits to families affected by the gas pipeline fire in Putra Heights, in collaboration with MERCY Malaysia.

The company also donated essential hygiene items worth over RM140,000 to flood victims in Peninsular Malaysia, Sabah and Sarawak, in partnership with the Malaysian Red Crescent Society (MRCS).

In support of women’s health, guardian Malaysia distributed 10,000 “Pink Glove” breast self-examination kits to underprivileged women through a collaboration with the National Cancer Society Malaysia in October last year.

-- BERNAMA