Yueyang Launches 4th Hunan Tourism Conference, Showcasing Culture And Nature

KUALA LUMPUR, May 26 (Bernama) -- The Fourth Hunan Tourism Development Conference officially kicked off at Baling Square in Yueyang, Hunan Province, with a grand opening ceremony and a cultural tourism promotion event.

Embracing the slogan "Three Xiang and Four Waters, Meet in Hunan. Magnificent Rivers and Lakes, Yueyang Under Heaven", the conference emphasises modern tourism trends while celebrating the deep roots of Huxiang culture.

According to a statement, the event featured three main activities and five supporting activities, all designed to highlight Yueyang’s unique appeal as a historic and scenic city.

Once known as "Baling", Yueyang boasts a rich cultural legacy and natural beauty, merging landmarks like famous mountains, rivers, and historic towers with literary significance. It stands as one of the cradles of Chinese civilisation and remains a favoured destination for tourists both domestically and abroad.

Central to Yueyang's tourism identity is the iconic Yueyang Tower, which, alongside Dongting Lake, anchors a wider ecological and cultural tourism network. These include "The Smile of Finless Porpoises", "The Graceful Shadow of Elks", "The Song of Migratory Birds", and "The Cuteness of Pandas", forming a full - domain ecological cultural tourism matrix of "core IP + multiple scenarios".

This multi-faceted approach enables Yueyang to offer varied and dynamic tourism experiences while fostering environmental stewardship.

In recent years, events such as the "International Bird-Watching Festival" and the "Reed Art Festival" have drawn growing interest, while attractions like "Dongting Lake Town" and "Yangsha Lake International Tourism Resort" continue to thrive.

Capitalising on the momentum of the tourism conference, Yueyang is integrating cultural tourism into its strategic industrial framework, identifying it as one of the city’s key sectors. As a result, Yueyang’s tourism sector is entering a rapid growth phase, drawing visitors from far and wide to appreciate the picturesque landscape and timeless charm along the banks of Dongting Lake.

-- BERNAMA