BERNAMA, SWEDISH EMBASSY COLLABORATE TO FOSTER CULTURE OF READING

By Rohani Mohd Ibrahim

KUALA LUMPUR, April 23 (Bernama) -- The Malaysian National News Agency (BERNAMA) and the Swedish Embassy have collaborated on the launch of the ‘Let’s Read 10 Minutes Programme@BERNAMA’ today, aiming at fostering the culture of reading in bridging cultures and strengthening community ties.

The launch was in conjunction with the United Nations Educational, Scientific and Cultural Organisation (UNESCO) World Book and Copyright Day celebrated every April 23.

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The partnership also aimed to promote the organisation of library programmes across various locations throughout the country, enhancing community engagement and fostering a love for reading nationwide.

BERNAMA chairman Datuk Seri Wong Chun Wai said the widespread practice of reading is often seen as a hallmark of developed societies, reflecting its integral role in fostering educational and intellectual growth. 

“Developed countries like Japan, the United States and the United Kingdom have long embraced a strong reading culture. In these countries, reading is a common activity not just at home but also in public spaces, recreational areas and during transit,” he said in his welcoming remarks at the launch Tuesday. 

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Meanwhile, Sweden's Ambassador to Malaysia Dr Joachim Bergstrom said reading empowers people and “it allows us to know and understand what is happening in our societies, to follow and participate in the democratic debate.”

“Reading is declining, and this is an issue for democracy. Reading is an essential part of democracy. Reading breaks down the barriers between people and lets us see new perspectives. It builds a sense of community, of shared nationhood. Reading is vital for democracy,” he added. 

Bergstrom said such an initiative by BERNAMA to promote reading is a fantastic initiative and the Sweden Embassy is proud to give its support. 

BERNAMA in its media release said the event was participated by about 30 students and teachers from Sri Aria School in Kuala Lumpur and officials from several government agencies, highlighting the initiative’s broad impact.

Themed "Reading Preserves Unity," the event this year celebrates reading's vital role in fostering a sense of harmony and understanding across diverse communities, the statement read.

 Reflecting the day’s global significance, the event has been enhanced with an international dimension, showcasing joint global reading initiatives, it added.

-- BERNAMA