Lynas Launches New Ads Campaign To Celebrate Over 10 Years Of Investing In Malaysia

KUALA LUMPUR, April 27 (Bernama)  Lynas Malaysia Sdn Bhd (Lynas) has launched a new advertising campaign to celebrate over 10 years of investing in Malaysia to develop the rare earths industry of the future.

Lynas in a statement today said the campaign will feature Lynas’ own people as well as leaders from its surrounding communities and brings an element of surprise with its theme of ‘Who are we? We are Lynas Malaysia’.

“Little known facts will be shared about the important roles Lynas and its people have been playing in global manufacturing supply chains for over 10 years,” the statement said.

The campaign started yesterday at all of Lynas' official social media platforms, as well as YouTube channel.

The statement also said Lynas will be sharing their 10 years’ achievements throughout the campaign namely as a supplier to producers of technologies used in Malaysia, from cars to electric vehicles, magnetic resonance imaging (MRI) and smartphones.

It also said that the company has invested RM3 billion in plant and equipment in Malaysia; spent RM730 million annually, directly supporting the Malaysian economy; and contributed to the creation of over 4,600 direct and indirect local jobs.

“Ninety-nine per cent of Lynas’s staff are Malaysians and the average ware at Lynas Malaysia is three times the Malaysian national average,” it said.

Commenting on the new campaign, Lynas Vice-President of People and Culture Mimi Afzan Afza said:

“We are so proud of our people, our achievements and our contributions to Malaysia and global technologies and yet we have been keeping it to ourselves.

“This new campaign will share with all Malaysians the exciting role that Malaysia is playing in high-tech manufacturing and highlight the care that we have for our people, our communities and the environment,” she said.

-- BERNAMA