ALOR GAJAH, Nov 30 -- The Malaysian Association of Tour and Travel Agents (MATTA) Melaka Chapter is focusing on ecotourism promotion activities as an alternative to weather the COVID-19 crisis.
Its chairman Goh Hock Gin said the effort would add more value to the tourism sector in the state which is famous for its historical attractions and food products among local and foreign tourists.
He said comprehensive efforts by entrepreneurs, state governments and travel agents would help unlock tremendous potential and strengths of ecotourism products in the state.
“Under the MATTA Melaka Chapter, we have about 15 travel agents and today we see ecotourism products as one of the new branches that can be further explored and promoted to tourists from within and outside the country.
“As such, we plan to establish a consortium involving travel agents and travellers to intensify efforts to promote and sell ecotourism products in Melaka,” he told reporters after the Jom Terokai Alor Gajah programme with the MATTA Melaka Chapter here today.
Goh said efforts to promote ecotourism products in the state was done not only due to the spread of COVID-19, but to give more options to tourists especially nature lovers.
He said the tourism sub-sector was also able to open up new economic opportunities for locals, especially in rural areas.
-- BERNAMA
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