KUALA LUMPUR, May 20 -- The Malaysian National News Agency (Bernama) journalists need to diversify their skills in line with the development of technology in order to improve the delivery service quality of the agency that celebrated its 53rd anniversary today.
Its chairman, Suhaimi Sulaiman, said Bernama journalists can no longer stick to the basic journalism of 5W1H (what, when, where, why, who and how), but instead must always be prepared to learn and try new skills, such as search engine optimisation (SEO) and data analytics.
“They have to have these skills. I’m a firm believer in lifelong learning. If we adopt lifelong learning, we will always learn. With that attitude and mindset, we will succeed in any industry we ventured into.
“We have to improve ourselves and when we did that, our environment will indirectly be improved and our organisation will turn out great,” he said in an exclusive interview with Bernama Radio in conjunction with Bernama’s 53rd anniversary today.
Suhaimi also stressed that Bernama needs to be seen as the number one news agency in thought leadership by luring the public to think through its various platforms.
He said the collaboration with local universities in getting educational news content for new columns - Tinta Minda in Bahasa Melayu and Thoughts in English - in Bernama.com portal was indeed the best move to share with the public the ideas, views and perspective of thought leaders and experts from various backgrounds.
“What’s happening in most universities is that the news content always ends up in an academic journal and not published in the media for the people to understand it.
“Apart from being the national news agency, the Tinta Minda column can also be turned into an information-sharing platform for the public to learn new knowledge. This will also help them to make a better decision based on facts presented using an interesting and effective storytelling technique,” he added.
Bernama was established in 1967 by an Act of Parliament. It began as a news agency and has transformed into a media organisation that now houses a news agency, a radio station and a television channel, besides its social media platforms.
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