BUSINESS > NEWS

MARY KAY 'PUFFS UP' BEAUTY PRODUCTS TO DENMARK

06/05/2024 03:11 PM

KUALA LUMPUR, May 6 (Bernama) -- Global beauty brand, Mary Kay Inc has announced its products will now be sold in Denmark, marking a significant milestone in its mission to enrich women's lives across the globe.

With this launch, Mary Kay in a statement said its products are now available in all the Scandinavian and Nordic markets in partnership with Lesley Cosmetics, its authorised distributor in Scandinavia.

The availability of Mary Kay products in the Danish market promises to offer exciting, new prospects for female entrepreneurship and empowerment through its unique business model.

“The expansion into Denmark not only represents an amazing growth strategy in Europe but also reaffirms our commitment to providing women with unparalleled opportunities for empowerment and entrepreneurship.

“We are excited to partner with Lesley Cosmetics to introduce Danish women to our high-quality products and the unique Mary Kay business opportunity,” said Mary Kay Europe President, Tara Eustace.

Meanwhile, Lesley Cosmetics Chief Executive Officer, Carl Henric Wallblom said: “I am confident that Danish women will embrace Mary Kay's high-quality skincare and colour cosmetics, and more importantly, the chance to achieve their entrepreneurial dreams without compromising their personal and family lives.”

Attended by 750 guests, the official grand opening in Denmark was a spectacular and historic evening for Mary Kay, Lesley Cosmetics, and the many women who have eagerly awaited the products and opportunity.

With its cutting-edge skincare and colour cosmetics, Mary Kay is set to make a significant impact in Denmark, empowering women to pursue their dreams and achieve success on their own terms.

-- BERNAMA


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