BUSINESS

GRAND SEIKO FLAGSHIP BOUTIQUE OPENS ON MADISON AVENUE

09/02/2024 11:30 PM

KUALA LUMPUR, Feb 9 (Bernama) -- Seiko Watch Corporation has announced the official launch of a new United States "Grand Seiko Flagship Boutique" on iconic Madison Avenue in New York City, marking a significant milestone in its history.

According to Seiko Watch Corporation in a statement, the new multi-level flagship store is the largest Grand Seiko Boutique globally.

“The United States has accelerated the growth of Grand Seiko outside of Japan, and this new boutique opens a new chapter for the brand’s further development.

“Being located at such a prime location, I am certain it will allow more customers and watch lovers from around the world to experience Grand Seiko's uniquely Japanese worldview and its endless passion for perfection,” said Seiko Watch Corporation President, Akio Naito.

With an impressive presence on the corner of Madison Avenue and 55th Street, it promises an unparalleled experience for watch enthusiasts and connoisseurs, celebrating the brand's rich heritage of artistry and innovation.

The flagship features an elegant and contemporary design that reflects Grand Seiko's brand message, "Alive in Time", representing its dynamic spirit and desire to push the boundaries of watchmaking.

The boutique's airy and sophisticated interior captures the essence of Japanese aesthetics and culture, while at the entrance and throughout the store, designs inspired by a traditional form of Japanese woodwork known as "kumiko" adorn the new construction.

The watch showcases, crafted from light-coloured wood, exude Grand Seiko's commitment to craftsmanship, precision, and distinctive Japanese quality.

Inside the two-storey boutique, customers are invited to explore Grand Seiko's extensive collection of timepieces, including its Spring Drive, mechanical, and quartz models, in addition to a dedicated private room that is home to the esteemed Masterpiece Collection.

-- BERNAMA


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