18/05/2023 03:17 PM

KUALA LUMPUR, May 18 (Bernama) -- Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has partnered with WhatsApp as a Business Solution Provider, to launch payments on the messaging app in Singapore.

With this new capability, Vonage Conversational Commerce, enables businesses and consumers to benefit from seamless, end-to-end shopping experiences, from discovery to engagement and payments, all within WhatsApp.

According to a statement, Vonage Conversational Commerce enables brands to create omnichannel, messaging-first customer buying experiences across popular messaging, social and web platforms such as WhatsApp, Messenger, Apple Business Chat, Instagram and Twitter.

“Backed by the power of the full Vonage Communications Platform, we are delighted to meet customers' evolving needs with Vonage Conversational Commerce powered by, providing embedded commerce capabilities to drive more engaging and seamless shopping experiences through WhatsApp.

“This development highlights our commitment to continue pushing the boundaries of conversational commerce and empowering businesses throughout Singapore to create meaningful relationships with their customers,” said Vonage Senior Director of Product Management, Yash Kotak.

As messaging becomes more important to consumers globally as a quick and direct way of connecting with their favourite brands, Vonage’s application meets the needs of major global brands, helping them to connect with consumers, while also turning these conversations into richer artificial intelligence (AI)-enabled customer experiences.

Seamless and secure payments on WhatsApp in Singapore, enabled for businesses by Vonage Conversational Commerce, will transform the way people and businesses in Singapore connect.

With an estimated over one billion users connecting with businesses across Meta’s messaging services every week, the ability to process payments securely through WhatsApp will enable companies to deliver a differentiated, and real-time customer experience, which will boost customer engagement and build loyalty.


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