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KUALA LUMPUR, Jan 24 -- The Minister of Plantation Industries and Commodities Datuk Zuraida Kamaruddin is launching the Malaysia Rubber Product Virtual Showcase (MaRViS) at Expo 2020 Dubai.
The launch is in conjunction with the Malaysian Rubber Council’s (MRC) participation during week 17 of Expo 2020 Dubai themed “Energising Today-Exploring Sustainable Agricommodity”.
“MaRViS is developed by MRC to facilitate online business engagements as well as virtual trade shows for Malaysian rubber product manufacturers and elevates the experience and trade potential with buyers globally regardless of geographical boundaries,” MRC said in a statement today.
It said the pandemic has altered and redefined globalisation and thus, there is a need to address the next steps towards the post-pandemic era as technology played a big part in the growth of industries including the rubber industry.
“The sudden lockdown and invisible threat of COVID-19 have nudged MRC to rethink the way of doing business, especially to accommodate the international market. The travel limitation has halted international business dealings especially in terms of business engagements,” it said.
Chief executive officer Hizwan Ahmad said moving forward, MaRViS would be an integral way for MRC and its stakeholders’ business dealings.
He said the virtual platform would save a lot of cost and effort as well as enabled wider market reach for made-in-Malaysia rubber products.
Prominent events are being planned to be held in MaRViS including virtual exhibitions, e-global sourcing mission (e-GSM) and webinars, providing a holistic online experience for international buyers on Malaysian rubber products as well as continuous support for rubber product industry players.
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