SABIO BROADENS CUSTOMER RELATIONSHIP MANAGEMENT FOCUS VIA MAKEPOSITIVE ACQUISITION
KUALA LUMPUR, March 8 -- Sabio Group, a leading European full service CX provider, has acquired makepositive, strengthening Sabio’s ability with transformative cutting-edge CX technologies, particularly addressing the Human Service aspect of the CRM Customer Engagement Centre.
According to a statement, makepositive is a large UK-based independent Salesforce consulting partner.
“With AI and conversational technologies now handling many routine CX enquiries, contact centre advisers handle a greater proportion of complex customer interactions,” said Sabio Group’s chief executive officer (CEO), Jonathan Gale.
“This has introduced more complexity on the adviser desktop, increasing the need for assistive Human Service solutions that offer true real-time digital support for advisers.
“Salesforce is a driving force in this space as traditional Contact Centre technologies merge with the Customer Engagement Centre market.
“Acquiring makepositive and bringing its proven design, implementation and maintenance skills across multiple Salesforce clouds into Sabio Group is an important and timely move.”
makepositive’s CEO, Mark Richards said in Sabio Group, they found a new, exciting home and, with access to Sabio’s resources, they would be able to accelerate their mission to deliver digital transformations for customers.
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