Malaysia Set To Launch AI Guidelines For Media, PR And Digital Content Creation - Fahmi

KUALA LUMPUR, July 7 (Bernama) -- Malaysia’s upcoming Guidelines for Responsible AI Communication will provide a critical framework to support professionals across media, public relations and digital content creation, said Communications Minister Datuk Fahmi Fadzil.

He said the guidelines are to complement the country’s National AI Roadmap and uphold ethical, transparent and trustworthy communication practices as artificial intelligence (AI) increasingly shapes public discourse.

Fahmi stressed that technology must serve humanity, not replace it, and urged communication professionals to lead with purpose, guided by inclusive and transparent principles.

“We live in an age where communication is borderless and increasingly shaped by artificial intelligence … even as machines evolve, one thing must never change - human ethics and judgment must lead,” said Fahmi in his keynote address via video message at the Kuala Lumpur International PR Conference (KLIP 7) here today.

Addressing the forum virtually from Geneva, where he is leading the Malaysian delegation to the World Summit on the Information Society+20 High-Level Event (WSIS+20), Fahmi said Malaysia’s ASEAN chairmanship this year demands leadership anchored not just in authority, but also in vision, empathy and ethics.

He praised KLIP 7’s theme “Impactful AI, Social Media Communication and Online Education” as highly relevant, noting the transformative role technology plays in how information is consumed and communicated.

The minister also highlighted the Venice Pledge, endorsed by the Global Alliance for Public Relations, as an emerging global benchmark for ethical, human-led AI communication.

“I’m proud to note that the president of the Institute of Public Relations Malaysia (IPRM), Jaffri Amin Osman, and, of course, a Malaysian, is part of the Global Alliance board and has played a key role in shaping the Venice Pledge,” he said.

He also congratulated the recipients of the ASEAN PR Excellence Awards.

Since its inception in 2019, KLIP has been a pivotal global conference for PR and communication leaders, professionals, as well as academics from ASEAN and beyond, fostering the sharing of the latest industry insights.

This year, KLIP will feature international, ASEAN as well as national keynote speakers, panel discussions and interactive sessions, providing valuable insights and networking opportunities for attendees.

-- BERNAMA