Agro MADANI Sales Expand Market Access For Agricultural And Agro-Food Produce – Mustapha

KOTA KINABALU, Nov 14 (Bernama) -- The Agro MADANI Sales Programme continues to serve as a platform to expand market access for farmers, livestock breeders, and fishermen by facilitating the direct sale of agricultural and agrifood products to consumers, thereby reducing the involvement of middlemen.

Minister in the Prime Minister's Department (Sabah and Sarawak Affairs) Datuk Mustapha Sakmud said this initiative, under the Ministry of Agriculture and Food Security, also enables consumers to purchase such products at affordable prices.

“This initiative is being implemented nationwide, and we highly welcome its organisation in Sabah and Sarawak, as it provides a platform for farmers to market their agricultural produce, while also allowing the local community to enjoy lower prices on goods.

“Therefore, FAMA (Federal Agricultural Marketing Authority) and relevant agencies play a role in bringing these agricultural-based products to market (through MADANI Agro Sales programme), ensuring broader access for consumers,” he told reporters today.

He said this after visiting the ‘Jualan Agro MADANI’ programme in Kampung Inanam, near here as final instalment of the programme for the Sepanggar parliamentary constituency this year.

According to Mustapha, the MADANI Government will continue to increase allocations for the implementation of Rahmah Sales, MADANI Agro Sales, and related initiatives next year, ensuring that the public can access essential goods at affordable prices.

He noted that this is crucial for easing the burden of the cost of living particularly for the B40 (lower-income) group thereby helping them save on daily expenses amidst current economic challenges.

“We will continuously improve the organisation of the ‘Jualan Agro MADANI’ for the Sepanggar parliamentary constituency to ensure that an increasing number of people can benefit from this initiative,” he said.

-- BERNAMA