KUALA LUMPUR, Nov 11 (Bernama) -- Liverpool Football Club (LFC) is using its annual Christmas advert to thank its fans, in what it says is the most extensive campaign in its 134-year history, aimed at more than 450 million supporters worldwide.
In a statement, the club said the campaign, carrying the message “To the world’s greatest fans, nice one”, includes a film, outdoor advertising, and digital and social media content, with further activities yet to be announced.
“LFC has always been shaped by its supporters. Their passion, loyalty and connection to the club can be seen in every corner of the world, and that is something we are incredibly proud of,” said LFC senior vice president of marketing and digital Hannah Pym.
The film, titled “Dear Reds”, runs in 60- and 30-second versions on the club’s website and social media channels. It features players including captain Virgil van Dijk, Alexis MacAllister, Alisson Becker and Florian Wirtz.
The outdoor campaign will appear near Official Liverpool Supporters Club locations in 24 cities across 16 countries on five continents. It uses images and videos captured by fans themselves.
“It is an honour and a privilege to play for our fans, whether they are in Anfield or watching from the other side of the world,” said Van Dijk.
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