Influencers To Showcase Zhengzhou Under "Show My China" Programme

KUALA LUMPUR, Nov 10 (Bernama) -- More than 20 teams of online influencers and journalists from Xinhua’s influencer studios will tour over 20 cultural and tourism landmarks in Zhengzhou, in central China’s Henan Province, under Xinhua’s "Show My China" programme, which was launched in the city on Nov 6.

The event, titled "Show My China: Stars Shine Over the Central Plains" (2026 Zhengzhou) and themed "Tides Rise at the Ancient Capital of Bo: Discovering the Youth of Zhengzhou", was launched at New Bodu, a cultural and tourism district.

It is hosted by the Publicity Department of the CPC Zhengzhou Municipal Committee and the Zhengzhou Municipal Cyberspace Administration, according to a statement.

The teams will travel along five routes to sites including the birthplace of Tang Dynasty poet Du Fu in Gongyi, the Ersha Cultural and Creative Park, the Zhengzhou Shang Dynasty Capital Site Museum, the "Only Henan" theatre complex and the UNESCO World Heritage-listed monuments at Mount Song in Dengfeng.

Xinhua launched the "Show My China" programme in September 2023 to showcase people’s lives across China.

Zhengzhou, one of China’s eight ancient capitals, has developed four tourism clusters, focusing on theme parks, mountain resorts, cultural and wellness tourism around Mount Song, and the Yellow River.

Urban renewal in the city centre has also created leisure districts such as the Zhengzhou Memory 1952 Oil and Chemical Plant Creative Park, New Bodu, Fuminli, the Ersha Cultural and Creative Park and Mo Street.

-- BERNAMA