KUALA LUMPUR, Nov 6 (Bernama) -- The Japan External Trade Organisation (Jetro) Kuala Lumpur and Embassy of Japan in Malaysia will be holding the B2B Japanese Food Promotion Programme, in Johor, to promote the use of Japanese ingredients among food service operators in the state.
The event, to be held on Nov 18, 2026, at Warakuya Japanese Restaurant, Permas Jaya, is part of Jetro’s initiatives under the the Japan Food Export Platform, they said.
“During the event, participating local food service operators will be introduced to menu ideas featuring Japanese food products available through local distributors such as wagyu beef and seafood.
“The event will also provide opportunities for business discussions and networking among participants,” they said in a joint statement.
They noted that Johor, which borders Singapore, is attracting increasing attention following the development of the Johor-Singapore Special Economic Zone (JS-SEZ).
“The state also receives a large number of visitors and shoppers from Singapore and has seen a growing number of Japanese investments, particularly in the services sector, in recent years.
“Through this event, we aim to promote greater awareness and market penetration of Japanese food products in Johor and regional markets across Malaysia, supporting the continued expansion of Japanese food exports to the Malaysian market,” they said.
-- BERNAMA
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