Dozoff Launches Sleep And Relaxation Drink For On-The-Go Convenience

KUALA LUMPUR, Oct 7 (Bernama) -- Dozoff has launched Malaysia’s first functional sleep and relaxation drink, Dozoff Shot, a new 50ml format designed to provide consumers with a more portable option for relaxation while away from home.

In a statement today, Dozoff said the launch came amid continued concerns regarding sleep deprivation among Malaysians.

“According to the National Health and Morbidity Survey 2023 by the Institute for Public Health, National Institutes of Health, Ministry of Health Malaysia, 38 per cent of Malaysian adults do not get enough sleep, defined as less than seven hours on average within 24 hours,” the statement read. 

Established in 2022, Dozoff has grown its presence in Malaysia over the past four years, with its products now available in more than 1,700 retail outlets and reaching over 150,000 customers. 

The introduction of Dozoff Shot expands the brand’s existing product offering into a smaller format designed for greater portability and convenience.

“Dozoff Shot is positioned around rest, relaxation and winding down, and is not intended as a treatment for insomnia or any medical condition,” the statement read. 

Meanwhile, Dozoff co-founder Chin Wui Khong said Dozoff Shot was created for "in-between moments" after work or a busy day, noting that factors affecting sleep often occurred much earlier in the night before a person even reached home.

"We wanted a format that feels easy to carry and simple to take, while staying true to what Dozoff has always stood for,  helping people slow down without making rest feel complicated,” he said in the statement. 

At 50ml per bottle, Dozoff Shot provided an alternative to the brand’s existing full-sized format for consumers looking for a more compact option during work, travel, and other activities.

Each bottle contained 34.5 kilocalories (kcal) and 1.8 grammes (g) of total sugar per serving, with a formulation that included magnesium glycinate, L-theanine, valerian root, peach powder, and vitamin B6.

Dozoff Shot is available online through Shopee, TikTok Shop, Lazada and Dozoff’s official website, priced at RM7.90 per bottle or RM45.60 for a box of six bottles.

Dozoff has also established a smaller-scale presence in Singapore, extending the Malaysian brand’s availability beyond its domestic market.

-- BERNAMA 

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