Dominos’s Malaysia Brings Steak Cravings To Pizza With New Cheese And Steak Range

KUALA LUMPUR, Oct 12 (Bernama) -- Domino's Pizza Enterprises Ltd's (Domino's) has rolled out its new Cheese and Steak range, combining steak-inspired flavours with rich grilled cheese sauce and bold toppings on a pizza.

Priced from RM18.90, the limited-time range features three variants namely Cheese and Steak Beef Signature; Cheese and Steak Chicken Deluxe, and Cheese and Steak Chicken Classic.

The Beef Signature variant featured smoky steak brisket, onions, green peppers and mushrooms, while the Chicken Deluxe paired grilled chicken steak chunks with onions, green pepper and cherry tomatoes.

Meanwhile, Chicken Classic variant combined grilled chicken steak chunks, chicken sausage and onions, all brought together with a rich grilled cheese sauce.

Domino’s Pizza Malaysia, Singapore and Cambodia Regional Chief Executive Officer Ringo Joannes in a statement said that the new line-up aims to deliver a hearty and indulgent experience without the need for a traditional sit-down steakhouse meal.

"There’s something about a steak craving that when you want something rich, savoury and indulgent, nothing else quite hits the spot. With Cheese and Steak, we’re bringing those bold flavours together with grilled cheese and pizza to give Malaysians a new way to satisfy that craving." he said.

The new range was further complemented by Cheesy Beef Loaded Fries and Cheesy Chicken Loaded Fries, topped with smoky beef brisket strips or grilled chicken chunks and creamy nacho cheese sauce, while customers could also upgrade their pizzas to a Crunchy Cheddar Crust for an additional RM3 for a regular pizza and RM5 for a large pizza.

To support the launch, Domino’s appointed Malaysian gastronomy influencer Adrian known as Mr POV as its Chief Cravings Officer (CCO) to tackle everyday food dilemmas and relatable situations, such as overtime office lunches or fully booked restaurants, by offering the Cheese and Steak range as a solution.

“Everyone knows that moment when you’re hungry, but nothing sounds right. You want something satisfying, but also casual, accessible and easy to share. That’s where my job as Chief Cravings Officer comes in,” said Adrian

The Cheese & Steak range was made available for a limited time at all Domino’s Pizza outlets nationwide, with orders accessible through its official website, mobile app and in-store counters.

For more information, visit www.dominos.com.my or follow @DominosMY on Facebook and Instagram.

-- BERNAMA