KUALA LUMPUR, Oct 12 (Bernama) -- Pingtan, China, saw increased tourism activity during the National Day holiday as the Fujian Super League football season drew fans to matches and related attractions.
According to a statement, on Oct 4, Pingtan hosted its final home game of the season, while a nearby market featuring local food and cultural products attracted visitors.
Off-site viewing areas, including Longwangtou Ocean Park and Zhuyu Bay Film and Television Base, screened the match and organised activities such as night-time camping and football-related events.
Football tickets priced at 9.9 Chinese yuan also offered fans access to a promotional package that included admission vouchers for attractions such as the 68 Nautical Miles Scenic Area and Xianren Well, as well as discounts at 46 participating businesses. (100 Chinese yuan = RM61.01)
The initiative linked football attendance with spending on dining, accommodation, transport, sightseeing, shopping and entertainment.
Pingtan also reported increased visitor numbers at major scenic spots and higher bookings at bed-and-breakfast establishments and restaurants during the National Day holiday, as the island promoted its coastal attractions and rural tourism.
-- BERNAMA
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