Pahang BAHTERA Records More Than 100,000 Visitors, Sales Over RM100,000 - LKIM Chairman

TEMERLOH, Sept 27 (Bernama) -- The inaugural Bazar Himpunan Usahawan Pemasar Ikan dan Penternak Akuakultur (BAHTERA) at the state level in Pahang attracted more than 5,000 visitors, with sales exceeding RM100,000 on the first day of the programme.

Malaysian Fisheries Development Authority (LKIM) chairman Muhammad Faiz Fadzil said that the number of visitors had exceeded the set target, thereby proving the encouraging response to local fishery products.

He said the two-day programme that started yesterday also provides a platform for small and medium-sized entrepreneurs in the fisheries sector to market their products, especially those facing constraints in terms of marketing locations.

"Through BAHTERA, we focus solely on fishery products and gather entrepreneurs to assist those running small-scale businesses by providing a marketing platform," he said when met by Bernama at Dataran Temerloh here today.

Meanwhile, Muhammad Faiz said that the success of the BAHTERA programme in Pahang opens up opportunities for the programme to be expanded to other states, depending on the needs, and capacity of entrepreneurs as well as the location.

"We want to upgrade BAHTERA into a programme that truly becomes a source of pride for LKIM, while also ensuring that the development of downstream fishery-based products is given attention," he also said.

In addition, he said Selangor is among the states that are likely to be the location for the programme in the future, but they need to obtain data related to entrepreneurs and determine the number of participants based on the size and capacity of the programme.

-- BERNAMA