SPORTS

Malaysia's e-Sports Boom: From Gaming Passion To Digital Economy Opportunities

20/09/2026 11:57 AM

By Muhammad Fawwaz Thaqif Nor Afandi

KUALA LUMPUR, Sept 20 (Bernama) -- E-sports enthusiast and full-time accountant Mohamed Ilyas Suhairi returns to video games to unwind after a long day, as there is always something new to explore.

The 26-year-old said he was drawn to e-sports because it allowed him to relax, have fun and connect with friends.

"When I started following e-sports, I became interested in watching how players compete, how teams play differently and how the games can become so intense," he told Bernama recently.

Mohamed Ilyas said his passion for the sport is reflected in the several gaming gadgets he owns, including a gaming computer, a PlayStation 5, a Nintendo Switch and several handheld consoles, which give him different ways to enjoy games depending on his mood and interests.

What began as an interest in playing games eventually led Mohamed Ilyas to follow tournaments and the wider e-sports scene, giving him a closer look at how gaming has grown from a leisure activity into a professional industry.

In Malaysia's expanding e-sports ecosystem, professional tournaments attract large audiences, garner commercial partnerships, and create opportunities throughout the broader digital economy.

From being casual gamers, many have gone on to pursue careers in e-sports, such as professional players, content creators, streamers, analysts, and many more.

 

E-sports as part of the digital economy

 

Malaysia Digital Economy Corporation (MDEC) chief executive officer Anuar Fariz Fadzil said e-sports is an integral part of Malaysia's broader digital content ecosystem and has evolved into an industry that creates economic opportunities far beyond professional competition.

"E-sports falls under the bigger digital content initiative. We have animation, we have games, we have e-sports. These initiatives give children, sportsmen and athletes an opportunity in life. This is considered a way to make a living and is even recognised on the global stage," he told Bernama.

Anuar Fariz said the industry's value lies not only in producing professional players but also in developing a wider talent pool and creating digital jobs across various disciplines.

"In e-sports, we have a broader talent pool, not just players. We have coaches, we have the production teams, we have the animators," he said.

Anuar Fariz said MDEC remains focused on creating more digital jobs and strengthening the country's digital talent pipeline through initiatives including grants, talent development and industry engagement.

According to the World Intellectual Property Organisation (WIPO), the video game industry generated an estimated revenue of US$184 billion in 2023.

It said China leads in e-sports revenues, followed by the United States, with regional distribution showing Asia-Pacific dominating with 46 per cent of the market.

According to the Malaysian Investment Development Authority (MIDA), gaming is part of the country’s creative-industry ecosystem and requires highly skilled professionals in graphic material digitisation, digital sound, character programming and creative-content creation.

Malaysian institutions offer courses in game software development, game art and design and game programming.

Malaysia's digital economy contributed 25.5 per cent to the country's gross domestic product (GDP) in 2025, with the government targeting a 30 per cent contribution by 2030.

 

From gaming communities to world-class events

 

Recognising the potential, Malaysia has actively supported the e-sports ecosystem, and this is also reflected in the emergence of professional tournament organisers capable of staging major international competitions and reaching audiences around the world.

Among them is IO Esports, which has established itself as one of Malaysia's prominent e-sports event organisers through its involvement in major competitions, including the Mobile Legends: Bang Bang (MLBB) Professional League (MPL) Malaysia and the M6 World Championship.

The M6 World Championship, held in Kuala Lumpur in 2024, recorded more than 4.1 million peak concurrent viewers and over 85 million hours watched, making it the most-watched M Series tournament at the time.

Moonton Games, the developer and publisher of MLBB, reported that the event generated more than 115 million euros in brand value, underlining the commercial potential of large-scale e-sports tournaments.

The strength of the e-sports audience is evident across regular leagues and regional tournaments, rather than being confined to major world championships.

MPL Malaysia Season 18 has so far accumulated 7.22 million hours watched and reached a peak concurrent viewership of 391,947, highlighting the sustained audience interest in Malaysia's premier domestic e-sports league.

The recently concluded PUBG Mobile Global Open 2026 Season 2 Southeast Asia Finals recorded 2.98 million hours watched and a peak of 538,624 viewers, while the ongoing MY Honor of Kings League Fall 2026 has recorded 26,395 hours watched and a peak of 5,067 viewers so far.

MPL Malaysia has demonstrated the depth of the domestic audience, with Season 14 in 2024 recording a league-record peak of 870,049 concurrent viewers, the highest in the league's history and more than 13.14 million hours watched.

Malaysia has also hosted several other major international e-sports events, including ESL One Genting, the PUBG Global Series, the M1 World Championship and the IESF World E-sports Championship, reinforcing its position as one of Southeast Asia's leading e-sports destinations.

 

Is there enough funding to support the growth?

 

Under Budget 2025, the government allocated RM20 million to strengthen the e-sports ecosystem, including talent development and the upgrading of e-sports arenas. Of that amount, RM10 million was earmarked for the construction of a dedicated e-sports stadium, with the remainder for training and other e-sports activities.

The industry's development has also been accompanied by government support, from grassroots participation to high-performance and international competition.

The scale of grassroots interest is also reflected in the Malaysia E-sports League (MEL), which recorded more than 62,000 participants across five editions from 2021 to 2025, according to the Ministry of Youth and Sports.

From 2023 to 2025, the government approved 406 e-sports-related applications involving tournaments, talent development and digital content, with total allocations of RM13.23 million.

Beyond e-sports-specific initiatives, MDEC has also strengthened the broader games and digital creative ecosystem, launching the Digital Games Testbed Programme in April 2025 with RM3.5 million in funding for at least five Malaysian game development companies.

Each of these companies is eligible for up to RM700,000 to develop new game genres, strengthen local intellectual property and pursue international partnerships.

Meanwhile, MIDA also highlighted initiatives such as MDEC's LEVEL UP KL in supporting the development of Malaysia's games industry, which has grown into a regional platform connecting game developers, publishers, investors, service providers and other industry players through its industry conference, business connection programme, exhibition and pitching activities.

While the initiatives indicate growing attention to e-sports and the wider games industry, the rapid expansion of audiences, talent and commercial opportunities also raises the question of whether continued investment can keep pace with the sector's development and support Malaysia's ambitions to compete at the regional and global levels.

 

Wider business ecosystem

 

The industry's growth has also created new career paths for former professional players, with some transitioning into streaming and content creation on platforms such as TikTok and YouTube while leveraging their personal brands and established fan bases.

Beyond streaming income, former players can monetise their audiences through viewer donations, sponsorships, paid content and merchandise sales, creating alternative income streams after their competitive careers.

SociaBuzz, a creator-support platform widely used by Malaysian streamers, citing Malaysia-based digital studio Miura Visual, said independent gaming creators in Malaysia typically earn up to RM2,000 a month, while mid-level creators can earn as much as RM10,000 a month, although actual earnings vary considerably based on audience size and engagement.

The wider digital content industry also illustrates the commercial potential surrounding gaming and related creative sectors, with MDEC reporting RM87.25 billion in revenue and RM11.18 billion in export sales, while creating employment for some 11,154 Malaysians since 2011.

The growth of e-sports has also attracted partnerships between global and local brands and Malaysian e-sports organisations, with companies such as Red Bull, Infinix, Sony, U Mobile and CelcomDigi sponsoring professional teams, tournaments and digital content initiatives, reflecting its increasing commercial value.

As Malaysia accelerates its digital economy ambitions, e-sports is increasingly being positioned not merely as entertainment, but as part of a wider digital ecosystem capable of supporting talent development, innovation, digital employment and economic activity.

The question now is whether Malaysia can sustain this momentum and turn its growing e-sports audience and talent into lasting opportunities across the digital economy.

-- BERNAMA


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