Chery Auto’s LEPAS To Host Global Elegant Lifestyle Week In October

KUALA LUMPUR, Sept 18 (Bernama) -- LEPAS, the premium new energy vehicle (NEV) brand of Chery Auto, will host its inaugural LEPAS Global Elegant Lifestyle Week in October during the 2026 Chery International User Summit.

Bringing together global users, partners and cross-industry guests, the event will explore new possibilities for mobility and everyday life in the new energy era, extending elegance beyond the car to the way people connect with mobility and lifestyle.

Ahead of the event, LEPAS has stepped into cultural and lifestyle settings worldwide, including historic cinemas in Europe, equestrian events in Southeast Asia, fashion gatherings in South Africa, and art spaces in London. It is exploring how "elegant mobility" can connect with diverse cultures and lifestyles.

At a Malaysian equestrian event, the brand shared the field with young riders while celebrating originality with the creative community at the Transilvania International Film Festival, joining global filmmakers at the Venice International Film Festival, and exploring the meaning of elegance with designers at the London Design Festival.

These engagements reflect LEPAS's exploration of elegance as a value that can be perceived and experienced. Through three core pillars, namely Leopard Aesthetics, Elegant Technology and Exquisite Space, LEPAS maintains a consistent expression across cultures.

For LEPAS, globalisation means maintaining consistent brand values while understanding local cultures, responding to users’ needs and building trust through sustained engagement, according to a statement.

In South Africa, the brand began connecting with communities before its products entered the market through sporting events, fashion shows, cultural gatherings and community initiatives, making its idea of elegance more tangible while building a local presence and connection.

Meanwhile, from cultural engagement to market development, LEPAS builds awareness of elegance through lifestyle experiences, enters markets through brand and product launches, and supports elegant mobility through services.

LEPAS is gradually expanding from an automotive brand into a lifestyle brand, while exploring how mobility can become part of everyday life, with technology working in the background and elegance taking centre stage.

-- BERNAMA