CHAGEE Introduces Limited-edition Matcha Series In Collaboration With The Little Prince

KUALA LUMPUR, Sept 4 (Bernama) -- International tea brand CHAGEE Malaysia (CHAGEE) launched its limited-edition Matcha Series nationwide today through a special collaboration with the beloved classic The Litte Prince.

CHAGEE said in a statement today that the collaboration showcases a range of matcha beverages and exclusive limited-edition merchandise inspired by The Little Prince’s message of innocence, simplicity and seeing the world with a clear and honest heart.

CHAGEE Malaysia general manager Eason Fang said The Little Prince was such a natural fit for the collaboration because of the values of simplicity and authenticity embodied by the work.

“We wanted to stay true to what makes matcha special, taking the time to bring out its natural character in every cup. That same appreciation for simplicity and authenticity is what made The Little Prince such a natural fit for this collaboration.

“Its message of looking at the world with a clear and honest heart is something that resonates with CHAGEE, and we hope this collaboration brings a little joy and meaning to every moment people share over a cup of tea,” he added.

The Little Prince, written by Antoine de Saint-Exupéry and first published in 1943, has sold more than 300 million copies worldwide and has been officially translated into more than 660 languages.

The Matcha Series, among others, features the limited-time Lime Cheese Matcha Latte, which combines matcha, lime and creamy cheese, and the Lime Cheese Matcha Latte with Cap, while the Jasmine Matcha Pure Tea features a delicate blend of matcha and jasmine green tea.

In producing the series, CHAGEE paid close attention to every stage of the process, from choosing the leaves to preparing each cup, beginning with the season’s first spring harvest, which consists of the earliest and most tender picks.

These young leaves are grown in the shade for more than 20 days before harvest, with less sunlight letting them develop slowly, thus deepening their green colour and building a rich, full-bodied flavour.

The leaves are then ground to an ultra-fine powder, milled to a 1000 mesh to create a smooth texture, with no rough or powdery bits, resulting in a matcha that tastes clean, fresh and refined.

In addition to the beverages, the collaboration also features exclusive merchandise, such as the Little Card, The Crown Headband, The Fox Sleep Mask, Stardust Tote Bag, Green Wonder Tumbler, Stardust Toiletry Bag, Stardust Luggage Tag and Stardust Tumbler Bundle.

The merchandise can be obtained through purchases at CHAGEE outlets or via the CHAGEE application, while items marked with an asterisk (*) are available exclusively through in-app purchases.

Meanwhile, CHAGEE will host Journey of the Heart at Pavilion Kuala Lumpur’s Centre Court from Sept 21 to 27, from 10am to 10pm, giving visitors an opportunity to immerse themselves in the world of The Little Prince.

Admission is free and visitors can take part in three activities to earn rewards, including vouchers and exclusive merchandise, in addition to joining a DIY workshop to create their own Little Prince-inspired keepsake and sample the new Lime Cheese Matcha Latte at a dedicated tea tasting booth.

The limited-edition beverage series and exclusive merchandise are available at all CHAGEE outlets from today.

As of August 2026, CHAGEE has over 7,000 outlets worldwide, with its Asia-Pacific (APAC) regional headquarters in Singapore and a network spanning Malaysia, Thailand, Indonesia, Vietnam, the Philippines and South Korea.

-- BERNAMA