KUALA LUMPUR, Sept 4 (Bernama) -- The second cycle of the TOURISE Awards has opened public nominations from Sept 1 to Nov 19, recognising tourism destinations that deliver distinctive, purpose-driven travel experiences and set new standards for the global tourism industry.
In a statement, Saudi Arabia Minister of Tourism and TOURISE Chairman, Ahmed Al-Khateeb said the awards recognise destinations leading in innovation, sustainability and cultural authenticity while contributing to economic growth, cultural exchange and community empowerment.
The 2027 awards feature six categories: Best Arts and Culture Destination, Best Adventure Destination, Best Food and Culinary Destination, Best Shopping Destination, Best Entertainment Destination and the new Best Wellness Destination.
In addition, a flagship Best Overall Destination award will recognise the destination that excels across all aspects of the traveller experience and sets a global benchmark as the most exceptional place to visit.
Eligible destinations must have a defined geographic scope, a distinct identity shaped by their culture, landscapes and attractions, and the backing of a tourism governing body responsible for effective destination management.
The awards will be judged by an independent panel comprising leaders from travel and tourism, fashion, culinary, art, retail, culture, adventure and entertainment, including Condé Nast former Managing Director, Albert Read, and Forbes Travel Guide former Chief Executive Officer, Filip Boyen.
Destinations will be assessed against 14 criteria, including authenticity, accessibility, safety, sustainability and visitor experience. Each category will produce a shortlist, followed by the selection of one winner and two distinguished finalists by the jury.
The winners will be honoured at the TOURISE Awards ceremony, held alongside the TOURISE Summit in Riyadh on March 23, 2027.
-- BERNAMA
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