ITE HCMC 2026 Marks Largest Edition In 20 Years

KUALA LUMPUR, Sept 1 (Bernama) -- The 20th International Travel Expo Ho Chi Minh City (ITE HCMC 2026) will take place from Aug 27 to 29 at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City under the theme "Vibrant Connections – Global Destinations".

Ho Chi Minh City Department of Tourism Director, Pham Huy Binh said the 20th anniversary marks not only the expo’s growth but also the beginning of a new phase focused on expanding markets, strengthening cooperation and creating new value for Vietnam’s tourism industry.

Held under the direction of Vietnam’s Ministry of Culture, Sports and Tourism and the People’s Committee of Ho Chi Minh City, the expo is co-organised by the Vietnam National Authority of Tourism and Ho Chi Minh City Department of Tourism, with several tourism and exhibition agencies overseeing implementation.

Marking its 20th anniversary, ITE HCMC 2026 will be the largest edition to date, reinforcing its role as a platform for trade promotion and international tourism cooperation while promoting Vietnam as a global tourism destination, according to a statement.

The expo will bring together more than 500 exhibitors, 260 international buyers and facilitate 21,000 business-to-business (B2B) trade appointments. It will also feature three regional Ministerial Tourism Conferences, forums and seminars involving global tourism corporations and organisations, as well as three days of public activities.

The event’s international communications campaign will involve about 60 international media outlets, trade publications, content creators and key opinion leaders, supported by digital campaigns across domestic and international channels.

-- BERNAMA