Xsolla Expands Partner Network To Simplify Creator Campaigns

KUALA LUMPUR, Aug 19 (Bernama) -- Xsolla, a global video game commerce company, has expanded the Xsolla Partner Network ahead of gamescom 2026 in Cologne, giving game developers a simpler and more reliable way to grow their games through creators.

In a statement, Xsolla said the creator platform now lives within Xsolla Publisher Account, where developers already run their business, with verified creator onboarding and a redesigned and unified campaign workflow.

In addition, flat-fee campaigns, a new guaranteed payment option alongside revenue share, and data-driven creator recommendations are coming soon.

The Xsolla Partner Network gives developers one place to launch, manage, track, and report on creator campaigns while Xsolla handles payments, payouts, taxes, and compliance.

According to Xsolla, automated anti-fraud vetting and identity verification at payout help ensure developers partner with real and verified creators, while campaigns reach genuine audiences.

Under the unified campaign system, campaign management will be redesigned so video game key campaigns and revenue-share campaigns run through a single workflow. Developers will launch and manage all creator activity from one place, with detailed attribution showing every click, sale and dollar a campaign drives.

In addition, revenue-share campaigns will soon be joined by flat-fee campaigns, giving developers a new way to attract creators who want a guaranteed payment rather than a percentage-based one and helping keep creators invested for the duration of a campaign.

Xsolla added that creators can now run their entire business from a Creator Business Account on Xsolla.com, including campaigns, earnings, payouts, storefronts and streaming tools such as alerts, overlays, chatbots, widgets and tipping.

-- BERNAMA