KUALA LUMPUR, Nov 28 (Bernama) -- The Hong Kong Trade Development Council (HKTDC) has developed the Asia IP Exchange (AsiaIPEX), a free online platform and database showcasing intellectual properties (IPs) around the world.
The platform, designed to facilitate international IP trade and connections for global IP players, consists of Creative Hub and Tech Hub sections, highlighting creative IPs from the publishing, film, as well as character and design licensing industries.
Sponsored by the Cultural and Creative Industries Development Agency (CCIDA), the Creative Hub allows IP providers to connect with potential users and service providers while offering information on IP regulations, market news, knowledge resources, and success stories to support business development.
To showcase how Hong Kong brands leverage creative IP for business transformation, a Display Area will be set up at the 15th Business of IP Asia Forum (BIP Asia) from Dec 4 to 5 at the Hong Kong Convention and Exhibition Centre, according to HKTDC in a statement.
The forum will feature over 100 speakers exploring IP’s role in corporate development and financing under the theme "Leverage IP to Finance Business Growth".
In the breakout session "IP-driven Transformation of Hong Kong Brands", speakers will examine how local brands use IP to transform business models, strengthen brand identity, improve market penetration, and diversify into new business streams.
The "IP Economy" session will feature Libertas Brands Chief Executive Officer and Co-founder, Mark Kingston, and Ocean Park Executive Director of Strategic Development and Commercial Operations, Perry Chung, sharing strategies on using online-to-offline IP closed loops to boost revenue and expand customer reach.
On the forum’s second day, the session "Cross-border Transactions in Digital Culture and Protection of Intellectual Property" will feature Zhejiang Cultural Industry Investment Group discussing how mainland Chinese policies and regulations support the protection and operation of digital cultural IP.
-- BERNAMA
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