Pacific Prime Leads Earthquake Relief Effort In Northern Cebu

KUALA LUMPUR, Oct 31 (Bernama) -- Pacific Prime has successfully led an emergency relief mission to support victims of the earthquake that struck northern Cebu last month, leaving hundreds displaced, mourning, and in urgent need of shelter, food, and clean water.

In a statement, Pacific Prime said 57 team members and volunteers helped gather and pack relief goods, with 25 volunteers travelling north to deliver supplies directly to the most severely affected areas.

In addition, staff from Pacific Prime offices in Cebu, Singapore, and Dubai contributed generously, with donations matched by global leaders Neil Raymond and Vittoria Depino. A total of US$5,400 was raised, allowing the team to support over 450 individuals and families across five municipalities. (US$1=RM4.19)

“In times of crises, our team rises – driven by compassion, collaboration, and community spirit. A huge thank you goes out to all the volunteers for their dedication and courage, enduring long hours and tough conditions.

“It is truly inspiring to be part of an organisation that leads with heart, one that lives its values of Impact, Courage, and Selflessness,” said Pacific Prime Cebu head, Lohrie May Labra.

The initial wave of aid reached 354 families and individuals, while the following week, with remaining funds and support from Lacson & Lacson, additional relief such as drinking water, blankets, sleeping mats, and sacks of rice was delivered to over 100 residents still living in tents due to ongoing aftershocks.

This initiative, while not part of the originally planned corporate social responsibility (CSR) activities for the year, became one of the most meaningful, reflecting Pacific Prime’s commitment to its CSR pillars, where Community stands as a core value – driving efforts to support those in need and build resilience in times of crisis.

Established in 2000, Pacific Prime is an award-winning global insurance brokerage and employee benefits specialist that offers individual and corporate insurance solutions.

-- BERNAMA