NikeSKIMS Launches Activewear Brand For Women, Debuts First Collection Sept 26

KUALA LUMPUR, Sept 23 (Bernama) -- Nike Inc and SKIMS have unveiled their first-ever joint brand, NikeSKIMS, a women’s activewear line set to launch globally on Sept 26, combining Nike’s performance innovation with SKIMS’ body-conscious design aesthetic.

Designed to “sculpt and perform without compromise”, the collection marks a new chapter in women’s sportswear, catering to both elite athletes and everyday consumers. The inaugural drop includes seven collections and 58 silhouettes, offering more than 10,000 outfit combinations across workout and lifestyle wear.

The brand made its debut through a campaign film titled Bodies at Work, directed by Janicza Bravo, featuring iconic athletes including Serena Williams, Sha’Carri Richardson, Chloe Kim, and Jordan Chiles, alongside college athletes and SKIMS co-founder and chief creative officer, Kim Kardashian.

“NikeSKIMS is a bold evolution in how women experience sport and style—and together with SKIMS, we are delivering what no other brand can,” said Nike president, Amy Montagne.

Meanwhile, SKIMS co-founder and chief executive officer, Jens Grede said NikeSKIMS is more than a collaboration—it is a new brand redefining activewear, adding: “We are establishing a global platform that combines technical innovation with cultural relevance.”

NikeSKIMS launches with three core lines—Matte, Shine, and Airy—each built with Nike's signature Dri-FIT technology, offering sculpting, compression, and breathability. Four seasonal collections, including Vintage Seamless and Weightless Layers, provide added versatility for low- and high-impact activity.

According to a statement, the new label represents a strategic step in Nike’s plan to grow its women’s business while expanding SKIMS’ footprint in performance apparel.

The launch aligns with Nike’s broader initiative to inspire and support women through performance-led design and inclusive storytelling.

The first NikeSKIMS collection will be available from Sept 26 at nike.com/NikeSKIMS, SKIMS.com/NikeSKIMS, and select Nike and SKIMS flagship stores in New York and Los Angeles.

-- BERNAMA