SHAH ALAM, Aug 25 (Bernama) -- KFC Malaysia is enlivening the 2025 National Day celebration with the unveiling of 14 unique murals at selected outlets nationwide, featuring the creativity of local artists to further ignite the spirit of independence this year.
KFC Malaysia Chief Marketing Officer Hanim Mazam said the murals, themed ‘KFC Cara Kita’ (KFC Our Way), were created by 11 local artists who expressed their interpretation of togetherness and cherished memories shared among Malaysians.
“For KFC, we have been in Malaysia for 52 years since 1973, so there are countless moments shared with Malaysians, from the smallest to the biggest, and throughout it all we have been there with the people. For us, KFC has played a big role in strengthening bonds between friends and families.
“… and that’s why it’s important for us to showcase these expressions in the form of art, and these murals are each artist’s expression of their own moments with KFC, reinterpreted so that all of us can appreciate them together,” she said when met after KFC Malaysia’s media briefing session here today.
Also present at the session were mural artists including Katun, Nas Suha, Bingka KL and Haw.
Hanim said the murals, painted at 14 selected outlets across every state, symbolise Malaysia’s 14 states as well as the 14 stripes and points of the Jalur Gemilang, further strengthening the campaign’s tribute to Malaysia.
“We wanted every state in Malaysia to have a platform for us to showcase the artwork of these local artists, and the outlets chosen are ones with high footfall, with ample ‘canvas’ space for murals, and are long-standing outlets within the community. We wanted to add vibrancy to these outlets,” she said.
Hanim added that beyond being artistic expressions for the 2025 National Day celebration, the public also has the opportunity to own these artworks through limited edition Touch 'n Go Charms designed by Bingka KL, which are available exclusively via the KFC app at selected outlets.
Meanwhile, Katun, whose real name is Abdul Hafiz Abdul Rahman, said his murals displayed at KFC Raja Laut, Kuala Lumpur and KFC Wisma Gerakan, Negeri Sembilan were inspired by the presence of the brand in his surroundings while growing up.
“When I was in school, I enjoyed skateboarding and to get to the skate park I would pass by a KFC near my home where I would often see friends on dates or families dining together, and the idea of togetherness is what I portrayed in this mural,” he said.
For Adrihana Rashid, the artist behind Bingka KL, she chose to incorporate a picnic motif with soft colour blends, featured at KFC Taiping Lake Garden, Perak and KFC Setia Tropika, Johor.
She said the choice of motifs, which also highlight traditional local kuih (cakes), was intended to portray KFC as one of Malaysians’ go-to foods when gathering, alongside local delicacies.
Other participating outlets include KFC Shah Alam Seksyen 2, Selangor; KFC Petron Dungun Southbound, Terengganu; KFC Ranau, Sabah; and KFC Kangar Jaya, Perlis.
Additionally, involved outlets are KFC Metrocity, Sarawak; KFC Sungai Udang, Melaka; KFC Palm Beach Teluk Cempedak, Pahang; KFC Bandar Puteri Jaya, Kedah; KFC Stadium Kota Bharu, Kelantan; and KFC Setia Sentral Juru, Penang.
-- BERNAMA
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