AJC webinar on how Japanese female millennials view CLMV as travel destinations

KUALA LUMPUR, June 16 -- ASEAN-Japan Centre (AJC) will organise the webinar ‘CLMV (Cambodia / Lao PDR / Myanmar / Viet Nam) Travel Sentiment Survey – strategic post-pandemic approaches to attract Japanese female millennials’ on June 21 and 22.

It will be based on the results of the CLMV travel sentiment survey conducted in January by AJC, according to a statement.

Yui Hiramatsu, the Manager of Marketing Solution Department from Valise Inc, the company commissioned to conduct the survey, will explain the results of the survey.

This includes how Japanese female millennials collect travel information on social media and what impressions they have on each CLMV country as a travel destination, all of which may be helpful in creating tour products and improving the use of social media in tourism promotion, especially for those targeting Japanese travellers.

According to Japan Tourism Agency, the number of annual Japanese overseas travellers surpassed 20 million for the first time in 2019 where women in their twenties ranked first in both age and gender categories.

As an agency promoting tourism in ASEAN countries, especially CLMV countries, AJC conducted a travel sentiment survey targeting Japanese women in their 20s and 30s, in anticipation of the with, and post-COVID-19 travel.

The webinar will explain in more details about the results of the survey. It is open to everyone who is interested in CLMV destinations, tour planning, and the effective use of social media in tourism promotion.

Although the webinar will be in Japanese language, English audio will be provided via simultaneous interpretation.

More details at https://www.asean.or.jp/en/

-- BERNAMA