XOX, Cheetah, Lambo to revamp Cheetah online store

KUALA LUMPUR, March 12 -- XOX Bhd, Cheetah Holdings Bhd and Lambo Group Bhd have signed a tripartite collaboration to launch a new look, full suite and automated Cheetah Online Store, slated to be launched in the next quarter.

In a joint statement today, the three parties said with over 1,000 stock-keeping units spanning across four major brand silos and five sub-brands, Cheetah is moving to emulate other apparel brands to begin grabbing the online apparel market share, which is expected to hit over RM4.5 billion this year. 

According to Cheetah, online shopping for clothes and apparel has become increasingly popular as shopping malls and standalone outlets succumb to lower foot traffic and COVID-19 pandemic scares.

"The consortium is targeting a roll-out of this collaboration early in the second quarter. 

"Cheetah aims to remodel and revamp its brands to be more receptive to the current trends, focusing on online business and the dynamic youth market, increasing its revenue per customer by bundling and brand re-imagination," it said.

XOX, a provider of mobile telecommunication products and services, would share its two million-strong customer base, extensive dealer network exceeding 20,000 dealers nationwide, and also its e-wallet to provide consumers with bundled discounts, transaction benefits and a ready captive audience.

"This concerted effort represents a turnkey solution to provide all three companies with an immediate boost to revenue, product and presence," said XOX chief executive officer Ng Kok Heng.

Lambo, a company engaged in information technology and e-commerce business, would share its machine learning model, last mile delivery and explore collectively a bulk breaking, inventory management and e-fulfillment silo operation to cater for what would be an anchor client.

This project would see each company pool its resources, talents, technology know-how and industry expertise to give rise to a collective model with independent revenue streams to counter online shopping moves already made by apparel brands Uniqlo, Zara and Zalora.

-- BERNAMA