KUALA LUMPUR, Nov 15 -- Malaysian brands are among winners at the prestigious 2019 World Branding Awards in Kensington Palace, London recently.
Winners from Malaysia who bagged the National Tier Award were Al-Ikhsan Sports (Sports Retailer); Getha (Furniture – Beds & Mattresses); LORD’s Tailor (Fashion Brand – Tailoring); MML (Home & Garden – Tiles); and, MR D.I.Y. (Retailer – Home Improvement).
Munchy’s (Biscuits); Spritzer (Beverages – Water); and, Tenaga Nasional (Energy – Power) also received awards in the 10th edition ultimate global brand recognition accolade.
Beijing Tong Ren Tang, CHAI LI WON, CoCo, Heinz, IKEA, LEGO®, Netflix, Neutrogena®, Spotify and Yakult were celebrated as Global Tier award winners.
The prestigious World Branding Awards saw 318 brands from 41 countries named ‘Brand of the Year’, nominated by over 230,000 consumers globally.
“To be a winner at the Awards, a brand has shown that they have built themselves up to such a degree that they are placed amongst the best brands in the world,” said World Branding Forum managing director, Julian Andersen.
Winners are uniquely judged through three streams: brand valuation, consumer market research and public online voting.
Seventy per cent of the scoring process come from consumer votes. There can only be one winner in each category per country.