KUALA LUMPUR, Nov 13 -- BFM, Malaysia's only independent business radio station has selected Triton Digital to power the delivery, monetisation and measurement of its streaming audio and podcast content.
“Triton provides reliable, sophisticated and a flexible suite of comprehensive audio technology. We look forward to having the support of Triton’s industry-leading technology and knowledgeable team as we continue to grow and evolve our digital audio strategy,” said BFM general manager, Meera Sivasothy in a statement.
Through this partnership, BFM will utilise Triton’s robust audio streaming network to deliver its high-quality business news and current affairs audio content online, and the Tap Ad Server to dynamically insert highly targeted audio ads into their streams.
To support their monetisation goals, BFM will leverage Triton’s programmatic audio marketplace and audio SSP to make their online audio and podcast inventory available to media buyers worldwide via open and private marketplace deals.
The radio station will also use Triton’s Webcast Metrics® service to measure BFM’s highly engaged online listening audience and the enterprise Omny Studio podcast management platform to capture, edit and distribute its podcast content.
“Our streaming and advertising technology will enable BFM to provide an increasingly enhanced and engaging listening experience for their audience and a higher return for their advertisers,” said managing director (Market Development and Strategy), Benjamin Masse.
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. More information at https://www.tritondigital.com.