Malaysia locks down four ground-breaking economic, impacting business events

KUALA LUMPUR, Sept 11 -- For the first half of the year, Malaysia Convention & Exhibition Bureau (MyCEB), has successfully attracted a total of 301 business events that will take place between 2019 and 2028.

In a statement, MyCEB, an agency under the Ministry of Tourism, Arts and Culture Malaysia, said the business events will bring an estimated 570,741 delegates comprising of 208,555 international delegates and an estimated RM3.9 billion in economic impact.

 Among the winning bids are the University of Scholars Leadership Symposium (USLS 2019), the 7th Asia Pacific Urban Forum (APUF 7) 2019, the 19th East Asia Regional Council of Schools (EARCOS) Teachers’ Conference (ETC 2021) and the Conference of International Society of Travel Medicine (CISTM 2021).

The USLS 2019 has successfully gathered a total of 1,500 delegates as well as an estimated economic impact of RM42.6 million, APUF 7 is expected to garner 1,500 international delegates with an estimated economic impact of RM25.2 million, the EARCOS Teachers’ Conference 2021 accumulating an estimated economic impact of RM16 million and CISTM 2021 is expecting to contribute RM37.5 million in estimated economic impact.

Meanwhile, for the upcoming Visit Malaysia 2020 (VM 2020), Malaysia has lined up 37 business events as of July 2019 with an anticipated convergence of more than 44,600 delegates primarily from healthcare, telecommunications, science and technology industries.

MyCEB together with its industry partners have secured an impressive record of 1,100 international business events over the last eight years comprising of international conferences, corporate meetings, incentive travels and trade exhibitions which have substantially contributed an estimated economic impact of RM8.5 billion to the country.

During the same period, MyCEB provided support to 2,278 events resulting to an increase of delegate average attendance, the length of their stay and spending which benefited Malaysia’s local businesses and communities as well as powering the knowledge and creative economy.

--BERNAMA